You need to follow lead generation tactics, just like you need to keep up to date with the latest legislation. The digital marketing landscape is constantly changing, and you need to keep your attorney's lead generation tactics up to date to employee contact list meet more clients as their online habits evolve. You've been doing legal marketing for years, you can't afford to hire an expensive marketing agency, and you need leads to keep leveraging your own efforts. Better lawyer lead generation for digital marketing means being available to clients both on and off your website – you need to employee contact list be reachable with prospects beyond your domain.
Here are tips for “leveling up” the way you bring in leads. 1. Implement an audit process to retain contact information. You need to employee contact list verify contact information and profiles. An audit ensures that the lead still has a way to connect with you. Ways to contact you become exponentially more important to maintain as you expand your reach through more directories, social profiles, ad campaigns, and more. Of course, you as a lawyer have a knack for detail, but unless you have an established process (quarterly is recommended on a basic basis; monthly is ideal) and dedicated time on your calendar to employee contact list audit contact information on.
All platforms where your information is listed, your lead generation machine will not work properly. In addition to setting a regular schedule reminder to complete your quarterly or monthly audit, apply different call follow-up phone numbers to employee contact list more accurately track the value of lead acquisition sources for more campaign-focused efforts. However, your primary phone number must remain consistent across all directories. If a client commits to employee contact list making a phone call and doesn't contact you, you've left them with an irreparable bad taste. 2. Strengthen conversion rate optimization (CRO) for prospects.