It’s not always easy to measure the absolute ROI of influencer marketing campaigns, but you can measure relative ROI using Key Performance Indicators (KPIs).
KPIs allow you to measure progress towards your objectives. If you’ve already set your objectives, then you’ll know what these KPIs are. For example, if you’re tracking the number of sales, you could give the influencer a discount code with their name.
Recommended reading: 7 Marketing KPIs Actually Worth Tracking
How to find influencers
Finding the macro, mega and celeb-level influencers is easy. It’s likely at the top of your mind. Even the most disinterested person would have heard of Cristiano Ronaldo. But not every company has the budget to work at those levels.
What if you need to find micro or nano-influencers? How do you seek them out?
Here are some options:
Most brands begin their search for influencers outside. In doing so, they’re missing out on a potential pool of influencers who are right in front of their noses—their own employees.
Your employees work for you and likely use your product. (If they don’t, something’s seriously wrong.) They’re in the best position to promote your brand. Some of them might have even cultivated an audience on their own.
Take Ahrefs as an example. Most of us in the marketing team can be considered nano or micro influencers on Twitter:
Tim Soulo: 26,600 followers
Patrick Stox: 12,800 followers
Sam Oh: 13,200 followers
Joshua Hardwick: 7,260 followers
Michal Pecanek: 1,433 followers
Myself: 2,076 followers
Together, we can easily amplify the content we publish or the features we release. And we do.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
We’re turning the search for influencers on its head. Start by looking for the people who already love your brand.
Your employees aren’t the only people who love your brand. Your customers love it too. We discovered this ourselves when we started sponsoring podcasts. The ones where we got the most high-quality mentions and sign-ups were from podcast hosts who already loved our product.
Like your employees, some of your customers are probably influencers—and they’re also likely to be responsive to your pitch.
For example, Ed Sheeran is a huge fan of Heinz ketchup. He even has a tattoo of their bottle on his arm. It was a no-brainer for Heinz to work with him: