This means that you have to start collecting data all over again in this new version, because you cannot convert the data. The reason for Google to come up with a new version, and therefore also a completely new measurement method, is that Universal Analytics (GA3) no longer met all requirements and needs. A major disadvantage, for example, was that you could not follow the user across all devices, which is possible with GA4. This way you can see that a visitor has visited your website via Google Ads,
later installed your app and then made a purchase via the app. It is not possible to see such a customer journey in GA3. As Google itself says: -centric measurement' in which multiple identification methods are used. Such as the user ID and Telemarketing list whether you are signed in with your Google account. The difference between Universal Analytics (UA) and Google Analytics 4 (GA4). The biggest difference is the measurement method. With GA4, the measurement method is based on events.
Each interaction is measured as an event, making GA more flexible and easier to customize. Especially for measuring across multiple platforms. In this article you can read more about the new measurement method of GA4 . So Universal Analytics stops, now what? To put your mind at ease: until July 1, 2023 you can continue to use Universal Analytics and data will still be coming in. After that, no new data will be received. Calendar with July 1, 2023 circled. After July 1, 2023, you will still have access to your