"If we have too many options, it is difficult for Indonesia Phone Number List us to do this analysis, there is a high cognitive load and we end up trying things and opting for something, but it may not be the most effective decision," adds Redolar. A fatigue Indonesia Phone Number List and a subsequent blockade that worries Netflix «The blockade of choice does not promote consumption, on the contrary; if you are undecided, the frustration can drive you to Indonesia Phone Number List another platform ”, warns Neira. “Faced with choice fatigue, the person can use different strategies: make a list of his favorites to try to reduce the options; be guided by recommendations from experts or outsiders.
Directly leave the platform to engage in Indonesia Phone Number List another activity , “adds the neuropsychologist. That fatigue and that blockage leads us to look for comfort zones , like the series that everyone talks about or the revised Indonesia Phone Number List classics. "This fatigue directly affects the hours of playback, which are the basis of customer loyalty, and that is why Netflix is so concerned," Neira considers. The analysis of data from hundreds Indonesia Phone Number List of subscribers has allowed them to establish the critical time of this fatigue from the time the user enters the service until he manages to make a viewing decision.
That period is between 60 and 90 Indonesia Phone Number List seconds, a period of time in which the user "either finds something of interest or the risk of abandoning the service increases substantially," says Neira. However, it does not seem that the Indonesia Phone Number List content giant is going to reduce its production or the launch of series. “The very structure of subscription-based streaming, which relies on original production to attract new customers, has made excess normal . For Netflix, more is more, although it seems that for the viewer more is less Indonesia Phone Number List and less”, concludes Neira. Influencers have recently become the right (and left) hand of an increasingly large number of brands.