You worked hard to get those top keyword rankings. But the work doesn’t end there. If your listing fails to communicate value, you can’t expect many clicks to your website. And every lost click costs you a crucial opportunity to reach your audience.
Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic.
In this article, you will learn more about the click-through rate and the nine tried and tested tips to win more clicks by improving it.
But first, let’s make sure we’re on the same page about what CTR is, why it’s important, and set a benchmark for what your CTR should be.
Click-through rate definition
Click-through rate (CTR) is the relationship of clicks on your link (clicks) compared to the number of times your listing appeared on a SERP (impressions).
CTR represents how effective your search engine listing is in attracting people to visit your webpage.
How to calculate CTR
If your CTR is 5%, that means 5 out of every 100 people click through to your website.
Why is CTR important?
Naturally, CTR is important because the higher it is, the more people visit your website.
And we like when people visit our website because they are that much closer to becoming customers.
CTR is also helpful from a strategy standpoint. It can be used to predict the traffic that organic search improvements bring and help prioritize content optimization.
What is an average CTR?
When trying to understand if your CTR is good or not, you are likely wondering what an average CTR is.
Below are the results of a 2021 study that looked at 17 billion keywords to create an average CTR based on SERP positions.
Average CTR on desktop and mobile by seoClarity
Looking at this graph, you may think your site is so far behind—or that your site is doing amazing, and you can stop here—but stay with me.
Comparing your site’s CTR to a generic benchmark is not very helpful because it can vastly differ from industry to industry. If you want to dive deeper, you can download the full report that includes the data broken down for 13 different industries.
Using the average CTR above as a general frame whatsapp number list of reference is OK, but you’ll want to update your benchmark once you dig into your webpage’s statistics.
How to find what pages to optimize for CTR
Just as you don’t want to analyze CTR from a general point of view, you don’t want to optimize for CTR as a sitewide sweeping action.
You may have heard marketers refer to CTR optimization as finding the “low-hanging fruit.”
To find what pages to optimize CTR for, sign in to Google Search Console, select your search property, and open the Performance > search results report.
The date range will automatically be set to the last three months. This is fine, but feel free to extend or shorten the duration to account for your site volume and seasonality.
Click to select only the scorecards for “total impressions,” “average CTR,” and “average position.”
Add filters to drill down to your target country (and content topic) by clicking on the “+” sign with the text “New.”