2. User Scenarios and Requirements
Why focus on user scenarios business email list and needs?
This is the core of the product, the foothold of product value.
User scenarios and needs are constantly changing. Take the channels for obtaining information as an example, from newspapers and magazines -> portal websites, blogs -> Weibo -> headlines -> WeChat official account -> short videos.
As scenarios and needs continue to change, so does the product iteratively change; try asking yourself:
Has the user scenario changed?
What user scenario requirements are not well met?
3. Changes in the industry
The industry perspective is divided into two aspects:
We must be familiar enough with the products of the same track, the so-called 'know yourself and the enemy, and you will not be in danger in a hundred battles';
At the same time, pay attention to the changes of brother products internally, learn from and refer to, keep an open mind, and be thirsty for knowledge. Try asking yourself:
What are the products on the market that I am responsible for on the same track, and what are their advantages?
Compared with last year, what new trends have gradually formed on the track?
What are the new lines or new models in the company that are related to or similar to the product I am responsible for?
4. The direction of the department/business
After engaging in education industry products, I found that it is not the same as the Internet industry products; the difference is that we are not the most upstream of this business line.
When making products in the Internet industry, you know users best, you are the most upstream, and everyone follows the ideas of products;
However, in the education industry, we are not the ones who understand students and parents best. We need to look at the upstream business ideas and directions and closely focus on the main channel of the business side. Timely access and digest top-down strategic thinking and top-level design. Try asking yourself: