Jul 28, 2022
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Think about the combination of colors of the main brands that we told you about earlier. Starbucks, McDonald's and Lego limit their logos to two colors and build their entire color lexicon around them. Once you've decided on a color, here's how you should implement colors across various marketing and advertising channels. WEBSITE The colors of the website must match the logo. But this does not mean that you should strictly adhere to these colors, only that they serve as a base. Of course, the choice of color is not limited to a logo, but also applies to the products or services you offer. If you're selling air mattresses, basic color theory suggests that you want vibrant colors, like reds, greens, and yellows. If, on the other hand, it is a professional and serious company, you will use more subdued tones and shades, perhaps blues and grays. It also depends on the target audience . Women prefer blue, purple and green, while men prefer blue, green and black. CTA Buttons You probably use call-to-action buttons on your website as a way to drive conversions (ie leads and sales), but whatsapp list which colors are best? The ones that talk the most are the bright primary and secondary colors: red, green, orange and yellow. Reds draw attention. Yellow is commonly associated with warnings . Green is best for outdoor and environmental products. Blue is also sometimes used as it denotes trustworthiness. The worst colors are black (dark and negative), white (no color), and brown (dull and ugly). Our best advice is to experiment with different colors and see which one results in the most conversions. SIGNALING The same color theory that applies to logos and websites also works for signage. The difference is that with the signs, you are competing for attention. Therefore, a good option is to use colors that "stand out from the crowd", such as red and orange, at least on the outside. social media cover images Another tip on color theory in marketing and advertising is the cover image of the social media profile. And it is quite simple. Use the colors of your brand, since doing so reinforces the image. This doesn't mean you have to stick to just the two primary colors. You can use tints, shades and tones to vary the intensity but in a complementary way.