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汗纳迪姆
Aug 03, 2022
In Welcome to the Arts Forum
Many people see marketing techniques in books and articles, and they are used to using them. They rarely think about "whether this methodology is suitable for us". The purpose of this article is not to simply share marketing tips, but to take everyone to think about the essential issues of how to do a good job in marketing. Marketing has always been dominant in the market because it can solve all kinds of customer acquisition problems where no one buys a company's products and no brand is known, and mastering marketing methods can easily stand out in the industry. If you don’t know much about marketing, the following three commonly used marketing positioning methodologies will definitely allow you to appreciate the power of marketing on user growth. 1. Add a high-end before the category For example, Jiumu high-end sanitary ware, Fangtai high-end water heater, and Yadi high-end electric vehicle, using the label effect to label users can easily guide them, and dispel the safety concerns of users who worry about quality assurance when choosing. 2. Groom with professional, focused, expert For example, professional IT training institutions, dedicated to the IT field for 20 years, Internet marketing experts use people's worship of professional authority to make users trust products more. 3. Use words like sales and leading If Xiang Piao Piao sells 700 million cups a year, it can circle the earth three times. Jiu Mu Wang - the world's leading men's pants expert in sales uses a typical herd effect. When a group of sheep does not know where to go, they will choose to follow the leader. The same is true for people. When there are so many products on the market and I don’t know how to choose, and when there are so many clothes on Taobao that I don’t know how to choose, they will choose the products that everyone is using and buying. When you use this marketing methodology, you will definitely do better than other companies that don't use marketing skills. But please don't be proud, because companies that know how to use marketing skills in their own situation do better than you. The ranking between them might be something like this. A company that does not understand marketing methodology (the bottom of the peer group) <a company that understands marketing skills step by step (doing well but there is room for improvement) <combining the company's situation to choose the most suitable company for its marketing methodology (a top position among its peers) 1. The importance of applying methodology flexibly in light of one’s own situation There was such a fragment in "Party Founding". The new cultural revolutionaries headed by Chen Duxiu actively introduced foreign revolutionary experience. Many great people went abroad to study when they were young. Mao Zedong was also on the train at that time, but he decided to stay in China for inspection before the train set off. He felt that China's national conditions may not be fully applicable to foreign experience. For example, the revolution led by the working class in Russia may not be suitable for domestic use. Because the country is dominated by the peasant class. At the 17th National Congress of the Communist Party of my country, Deng Xiaoping put forward: "Integrate the universal truth of Marxism with the concrete reality of our country and follow our own path." It is precisely because the great people have continuously explored a path of socialism with Chinese characteristics based on the actual domestic situation, that we have gradually become a world power. What if you copied someone else's experience? Jiang failed to take the capitalist road of developed countries without taking into account the actual situation in China. Therefore, when we learn new knowledge, we must not only be an efficient executor of "use it", but also use it flexibly according to our own situation, so as to be outstanding among many peers. How to use it flexibly according to your own situation? We take the front of the category and the high-end as an example to discuss two issues. Is high-end marketing positioning suitable for our industry? What if the industry is not suitable for high-end telemarketing list marketing? 2. Is high-end marketing positioning suitable for our industry? When seeing marketing examples such as "high-end" words, many people habitually apply what they have learned and add "high-end" in front of their own products. There is a misunderstanding to pay attention to here, not all categories are suitable for high-end positioning marketing. If the company's positioning itself is a product with small profits but quick turnover and low price, it is destined not to use the label of high quality, high value, and high security to highlight its "high-end" while using high-quality and low-cost benefits to win the hearts of users. For example, Michelle Bingcheng, which has been very popular recently, such companies rely on the low-end to sink into the market that is deeply loved b
If you don’t understand these three points in marketing, it is useless to learn more knowledge.
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汗纳迪姆

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