Jun 23, 2022
In Welcome to the Arts Forum
Many things in SEO are difficult. Many things take time. But not all. Banner Design In fact, there are issues we see all the time – especially in e-commerce SEO. Here are five of the most common SEO problems that have quick fixes. SEO Quick Fix 1: Navigation Links By far the number one issue I encounter is navigation. The lion's share of e-commerce sites fall into one of two categories: Banner Design Mega mega mega menu Menus can get out of control when users use the “fewer clicks” approach, as opposed to “less time to complete a task”. Site owners know where things are - and so, a system like this: Mega Menu Mega MEGA This can be extremely useful if you know exactly Banner Design where you are going, unless the link you want is one that doesn't even fit on the screen. Advertising Continue reading below Users aside, this structure essentially assigns the same PageRank/internal link weight to Banner Design each category and subcategory. It is important to remember that if your page has 100% of its weight to pass, if you divide it into 10 links, each link gets 10% of the weight. And if you link to 263 pages like this site is, each gets 0.38%. So find the top categories and pages you want to rank for and push Banner Design the weight there. After all, imagine if Amazon did that. And I heard they may have a decent SEO professional or two on staff. Lack of direction One that leaves me scratching my head every Banner Design time is when there is no logical structure to the navigation, and often not even the pages to rank. As an SEO professional, I wonder what conversation led to the construction of a motorsports website with no link to “ATVs” (literally happened yesterday, as of this writing). What is confusing is that if I ask the owner, “What do you want to sell?”, he will answer “ATV”. Advertising Continue reading below Banner Design And if I ask them to access it on their site, they'll usually have to head to a product page and start playing around with filters.